Hi,
Oh, cool! We actually did the website for Aenigma too...glad you found it via her website! Doesn't she have wondful jewelry? Have you been in the shop?
Actually, Collingswood Mix was launched about 3 years ago, but not many people used it, so then we had a BIG launch party last September, free food from local restaurants, wine, music, etc. Still not many peole used it afterwards. Facebook has been the main reason we think plus people don't see why CMix is a better platform for finding out things that are going on around town.
#1 it's centralized, so if you lose a pet there is a centralized place to view/post, if you're having a sale in your shop there's a centralized place to view/post sales, if you want to find out when a restaurant is opening, same thing. With facebook, you need to visit the 5 different Collingswood pages, plus each business owners page, etc. It's more time consuming to find out the things you really want to know about. You can also subscribe to the various forums that peek your interest and be notified via email whenever someone posts under that category (ie: lost & found, events, etc). We think people havne't realized this yet...we're hoping they do, so we're leaving the site up and running in the meantime
. It's 100% free to use, we're not making any $$ off of it, but we're also not paying for it either, so we figure why not let it sit and hopefully someone will see the value and it will spread.
Our whole reason for launching it was to help our local community flourish. We launched before there were any community sites for towns, so at least we were ahead of the curve 
Again, I am SO happy you found us...check back often, post, and help to spread the word as we truly belive this to be a great tool for community growth.
Where did you move from?
Emily